Using the Virtual Earth map in your web page is nothing new. What is new about this control is that you can drop it into your ASP.NET project in Visual Studio and get it running without the need for any client side JavaScript. All of the parameters can be set in Visual Studio and all of the code to manipulate and interact with the map and map data and can be written in server side .net code.
The Windows Live Dev Blog points out that the map can be made even more interactive through the use of ASP.NET AJAX.
This control is one of several that Microsoft is offering as part of their Live Tools for Microsoft Visual Studio.
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